About Us

Sterling Cross Communications was created in 2003 in response to a rapidly changing public relations landscape. The act of reaching your customer was, at least relatively speaking, simple then. We knew that practices such as distributing a press release, buying advertising on TV, radio or in print was an effective path to telling your story. But we knew it wouldn’t stay that way.

And we were right. Websites, mobile technology, social media, and video has changed the how, when and why we communicate.

Sterling Cross Communications has been relaunched as Sterling Cross PR in 2019 with a services emphasis on the Public Relations work that we offer.

Founders Christopher and Mary Lower combined our prior corporate experience in retail marketing, investor relations, newsroom production, media relations and even comic book expertise to create a public relations agency that uses creative vision founded on solid marketing foundation to produce tangible results.

Let Sterling Cross PR create a custom plan. We want to tell our story integrating today’s traditional and social technology.

History

Christopher thrived in the social media community. Seen as a leader and innovator, he became a sought-after speaker and industry expert. Mary developed deep relationships with a network of targeted media outlets. Together they achieved PR success mixing traditional media relations and social media reach to achieve a message that was amplified as well as targeted.

Though a long battle with heart disease took Chris in 2017 (see below), his passions for learning and storytelling live on, not only in Mary and his family, but within the circle of collaborators they assembled for Sterling Cross Communications.

The goal of Sterling Cross Communications will always be, to find the most effective way to tell your story. Not unlike a diamond cutter, they craft the many facets of your message to captivate and motivate your intended audience, wherever they are and however they are most effectively reached.

Christopher Patrick Lower, passed away on Dec. 20, 2017. A two-time heart transplant recipient, Christopher remained remarkably productive even during his extended hospitalization, working with Mary to support clients of their public relations firm and publishing a low sodium cookbook to help others with similar medical needs. Mary continues to run his low sodium blog, Hacking Salt. Chris’ devotion to his family, including their three children and his tenacious fight for life were an inspiration to all who knew him.

Chris loved to get paid to play with toys drawing expertise from Disney World, Toy’s R Us, Build a Bear Workshop to name a few. As co-founder of Sterling Cross Communications he was able to successfully intersect his passions with his day job.

What others say about us…

“Mary has an innate sense of PR strategy and an understanding of how media works. More important, she has the tenacity to make it work for her clients.”

Mike NelsonPresident, Digital Marketing Inc.

“Mary Lower is always at the top of her game. She’s responsive, creative and dynamic and delivers exactly what you need without handholding. As an editor who deals with a lot of troublesome, pesky marketing and PR types, she’s an absolute pleasure to do business with.”

Nikki HopewellManaging Editor - Marketing News

“I worked with Mary Lower to complete a successful $60,000 Kickstarter campaign and also for the launch of my restaurant. She secured numerous television, print, and radio appearances which was integral to the success of both. She engaged the press and got them into my restaurant resulting in numerous articles and lots of positive buzz.

Mary provided vision, guidance, and clarity in creating my story and the content that I needed to be press worthy. She trained me to be mentally and physically prepared and good on camera and in all interviews. Because of her media prep, I was always able to get my key messages out – no matter what transpired during the interview. Every single interview I did accomplished what I hoped it would.

Mary has a real grasp of how traditional and social media can and should work together. She helped organize my organization to maximize every opportunity and keep ourselves in the public eye.”

Laura Bonicelli Chef, Bonicelli Kitchen

“As the producer of a major-market morning news magazine show, I receive between 400 and 500 submissions, pitches and phone pleas per week. Invariably, the ones that stand out are those with clarity of thought; that is to say, those with a thorough understanding of what’s being ‘old’ and the audience being sought. To take this a step further, I can say with complete certainty that the client makes it onto the show based upon the skill of the publicist/public relations rep. It is no accident that Mary Lower’s clients have appeared on the Fox Morning News with significant regularity. Her pitches get to the point while offering clear and concise information about who it is, what’s being ‘sold’ and who the audience is. If I wrote out a handbook for a preferred method to approach a radio producer, I would have to reference Mary Lower as the model.”

Christopher GabrielFox Morning News 100.3 KTLK, Producer